Independent strategy for moments that matter.

Perspective

Point 542 works with leadership teams to clarify what a brand stands for, why it shows up, and how it speaks.

Our work focuses on shaping authentic narratives and bringing them to market with consistency, intention, and impact.

We focus first on defining what lands, before deciding how broadly it should travel.

Story is most valuable when it aligns groups and incites action.

Focus, POV, and sharp choices build stronger brands than volume alone.

We engage where perspective and judgment outweigh process and tactics.

Most engagements initiate through referral.

For inquiries, please reach out directly.